Accenture Interactive to rebrand as Accenture Song; but Droga5 and The Monkeys retain identities

SYDNEY, Wednesday: Accenture Interactive is rebranding as Accenture Song; But creative agencies Droga5 and The Monkeys to retain their identities, according to Australian trade media. The release was not distributed in NZ.

“The name Accenture Song “conveys an enduring and universal form of human craft, connection, inspiration, technical prowess and experience —unleashing the imagination and ideas of its people to deliver tangible results,” according to reports in B&T and Campaign Brief AU.

“Accenture Song symbolises the post pandemic growth journey we’re on with our clients,” ceo/creative chairman David Droga told the Aussies.

Accenture Song is projected to hit $ US14 billion in revenue by the end of FY22 (August 31, 2022).

• More here