November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Burger King Names OKRP Its US Creative Agency of Record

Burger King is moving on from its longtime incumbents, selecting independent agency O’Keefe Reinhard & Paul as its creative agency of record for the U.S. market and picking Omnicom’s PHD as RBI’s media agency of record in the U.S. for Burger King, Popeyes and Tim Hortons. Sources familiar with the review told Adweek that for…
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