The practice of brands tapping online content creators to boost their reach and forge relationships with customers famously took off with celebrities. When the average shopper thinks of influencers, they likely still picture a reality TV star making millions to flash a handbag for a second in an otherwise brand-agnostic video. But the focus of…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Stuff finalist in five categories at 2025 INMA Global Media Awards
Revolving Door Roundup: Chris Cillizza Joins NewsNation
Big Barrel signs on as Hawks’ naming rights sponsor