November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

TENA Wants to Liberate the Narrative Around Menopause and Middle Age

From rogue beard hairs and night sweats to hormonal rage, lube-fueled intimacy and bladder weakness; the menopause throws up a host of challenges for women. Though despite its impact on half the population it’s still a taboo topic. Enter, incontinence brand TENA, which has been rewriting the narrative through its marketing. The business, owned by…
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