November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Bark Drops a New Love Song to Canines for the Pandemic Era

Five years ago, a scrappy young canine-dedicated brand called Bark spent about $ 3,000 to make a music video starring a handful of its women employees and their four-legged BFFs. “Dog Mom Rap” quickly went viral, logging more than 7 million views and 295,000 comments. The upbeat ode to pushing geriatric pugs in strollers and throwing…
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