3.44m Kiwis tune to commercial radio each week

AUCKLAND, Thursday: The New Zealand Commercial Radio Industry released the S1 2022 GfK Radio Audience Data into the market today, providing the first insight into listening patterns since November 2021.

The results show 3.44 million people or 76% of New Zealanders aged 10+ listen to commercial radio each week. This is an increase of approximately 48,500 people aged 10+ on Survey 4 2021.

On average listeners tune in for 16 hours 19 minutes of commercial radio each week.*

TRB GM Peter Richardson said: “The first survey of 2022 is noteworthy for the increase in the length of time listeners are engaging with radio – TSL is up across all major dayparts and demographics. Kiwis are spending over half an hour longer with radio each week.

“With the increase in the total number of listeners, this survey demonstrates the enduring place of radio in New Zealanders’ daily lives.

“This is an increase of approximately 48,500 people aged 10+ on Survey 4 2021.”

“These factors, combined with radio’s role as a trusted news source and companion, offer compelling reasons why radio should be a strong part of every advertiser’s media mix.”

NZME-owned Newstalk ZB remains New Zealand’s most popular commercial radio station, according to GfK’s latest radio rankings.

GfK’s first commercial audience radio survey of the year reveals that ZB was the country’s number one commercial radio network, securing a cumulative weekly audience of 744,000 people, up from 713,000 in the December survey.

The Breeze, owned by MediaWorks, had the second-biggest cumulative weekly audience, with 624,000 listeners, up from 606,000 in the December report. It was the most popular music station in NZ.

Newstalk ZB also took a 16.9% total station share, the largest of any station. The Breeze came in second with 9.3%.

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