Spellcheck

AUCKLAND, Yesterday: “For reasons which I doubt you’ll find as inexplicable as me, I am currently romantically unattached – though I am practically indistinguishable from Brad Pitt in a darkened room,” writes Herald on Sunday Business columnist Paul Catmur.

“Consequently, I have recently joined the throng in the world of online dating.

“I thought it might be useful, particularly for the more mature date-seeker, to see if there were any lessons from my previous life in advertising to help with the chaos.

“Words make a difference. Write some copy. Check the spelling.”

You need more than a packshot
“As important as looks are, don’t rely entirely on your image. Most of us can rustle up a half-decent photo, but you really need more.

“In my early twenties, I’d lean against walls at parties, drinking and smoking and expecting girls to be so intrigued by my sullen pout that they would come up and chat. I’m still waiting.

“Words make a difference. Write some copy. Check the spelling.”

• Read Catmur’s full column here