Programmatic

AppLovin Plans To Restructure Its Apps Business And Focus On Software

AppLovin is looking at software as its main cash cow. Going forward, the company plans to prioritize its software platform and focus less on its apps business. During its Q1 earnings call on Wednesday, AppLovin told investors it expects revenue from its software business, which includes AppDiscovery (a marketing platform), MAX (in-app bidding software) andContinue reading »

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