AppLovin is looking at software as its main cash cow. Going forward, the company plans to prioritize its software platform and focus less on its apps business. During its Q1 earnings call on Wednesday, AppLovin told investors it expects revenue from its software business, which includes AppDiscovery (a marketing platform), MAX (in-app bidding software) and… Continue reading »
The post AppLovin Plans To Restructure Its Apps Business And Focus On Software appeared first on AdExchanger.
More Stories
Special PR expands team with two senior hires
Bumble Speaks to ‘Exhausted’ Women With Brand Refresh and Global Campaign
TTD Is All Systems Ro’; Insta Takes Another TikTok Tactic