November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Vogue’s Met Gala Coverage Generated 100,000 Newsletter Sign-Ups

The fashion and style title Vogue broke site records for traffic, newsletter sign-ups and video views with its coverage of the annual Met Gala earlier this month, offering media companies a blueprint for translating cultural moments into recurring readerships. Rather than focus solely on maximizing traffic, the publisher employed a variety of strategies to capture…
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