When the Covid-19 pandemic rendered in-person spectating an impossibility, Michelob Ultra teamed up with Microsoft and FCB New York to bring NBA fans courtside from the safety of their homes. Now, that herculean effort is winning big. Today, the Out of Home Advertising Association of America (OAAA) announced the winners of the 80th Annual OBIE…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
By the Book: How ‘The Fugitive’ Director and an Investigative Journalist Collaborated on 2024’s Timeliest Thriller
The Best Holiday Ads of 2024
The Year in Ratings: How the Major News Outlets Performed in 2024