Real estate franchise Coldwell Banker, like the rest of the housing biz, has been targeting buyers who might be in the market for a new abode. But due to various macroeconomic factors, the company launched a new campaign to shift gears and start talking directly to home sellers – which also means targeting an older audience across channels.
The post How Coldwell Banker Is Shifting Gears To Older Home Sellers Through Linear And Social appeared first on AdExchanger.