November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

How Dating App Lox Club Found the Perfect Match With TikTok

More than a year after its founding, dating app Lox Club had all the ingredients of a successful startup brand: good public relations via articles in titles like The New York Times and Vogue, celebrity investors and events in Miami, New York and LA. What was missing was a paid social strategy to capitalize on…
Adweek Feed