Programmatic

The Big Story: Frontline Reporting From The TV And Podcast Upfronts

The NewFronts are old news. Now it’s all about the upfronts, which are old. But don’t forget about the podcast upfronts, which are newer than the NewFronts but named after the TV oldfronts … or upfronts. Moving on, these razzle-dazzle events are called “fronts” because they’re the venues where big-name media companies woo the adContinue reading »

The post The Big Story: Frontline Reporting From The TV And Podcast Upfronts appeared first on AdExchanger.

AdExchanger