Community engagement has become a key pillar of any brand strategy. Frequent interaction between a brand and its community is a sign that you offer something so valuable, people are willing to invest one of their most important currencies: time. These days, having a large user base or low cost per acquisition dominates conversations around…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Ticker: Abby Phillip Pays Tribute to CNN’s Aaron Brown
TikTok’s North American Ad Chief Steps Down as Ban Nears
PayPal Honey Faces Class-Action Suit for Allegedly Manipulating Affiliate Links