Alongside the reveal of the new Stuff brand identity, the new Stuff Advertising website went live on May 30 via a partnership with Gravitate.
The collaborative project saw Gravitate lead the ideation, UX prototyping, and high-fidelity interface design work across three breakpoint variants. Designworks maintained full ownership over the brand identity throughout, and Transformative were responsible for the project’s development.
“This was an effortless collaboration with a fantastic team across multiple disciplines. It was a great move by Stuff to get these talented teams working together and playing to their strengths,” says Gravitate Head of Design, Jamie Saint Merat.
The post Gravitate partners with Designworks and Transformative in web expression of new Stuff brand for advertisers appeared first on stoppress.co.nz.
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