Programmatic

Can Offline Partnerships Be A Home Run For Mobile Performance Marketers?

This is the unlikely story of an Israeli social casino game app and its partnership with the Myrtle Beach Pelicans, a Minor League Baseball team in South Carolina. Offline partnerships might seem like an unlikely avenue for a math-minded performance advertiser to go down, but performance marketing post-ATT is a whole new ball game. Apple’sContinue reading »

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