April 28, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Can Offline Partnerships Be A Home Run For Mobile Performance Marketers?

This is the unlikely story of an Israeli social casino game app and its partnership with the Myrtle Beach Pelicans, a Minor League Baseball team in South Carolina. Offline partnerships might seem like an unlikely avenue for a math-minded performance advertiser to go down, but performance marketing post-ATT is a whole new ball game. Appleā€™sContinue reading »

The post Can Offline Partnerships Be A Home Run For Mobile Performance Marketers? appeared first on AdExchanger.

AdExchanger