Disembodied Head Gets the Rave Started in New Fruit Smash Hard Seltzer Ads

The sober curious movement continues to pick up steam in the U.S., where demographic groups like millennials and Gen Z are into alcohol-free “dry dating” and conscious consumption. But the trend toward moderation is nowhere to be found in a new campaign that likens a brand called Fruit Smash Hard Seltzer to “party juice” and…
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