Since January, British health and beauty retailer Boots has been transitioning its brand purpose from one based on making people feel good to another centered around its role in supporting customers through every stage of life, whether it’s buying a new lipstick for a wedding, picking up emergency tampons or collecting a vital prescription medicine….
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
KFC’s fish and chips brings Kiwis to the beach
Paramount Is Optimistic About Advertising Growth Despite Revenue Decline
The Tuesday Club hosts Women’s Work’s In(visible) exhibition in Tāmaki Makaurau