Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean. And CTV is certainly not immune to ad fraud. Because there is such limited streaming TV inventory and the supply is harder to break into than mobile and desktop media – fraudsters can slip malicious mobile apps onto phones more… Continue reading »
The post CTV Is Not Immune To Ad Fraud – And The Industry Needs To Tighten Its Standards appeared first on AdExchanger.