TVNZ rebrands OnDemand

AUCKLAND, Today: TVNZ OnDemand has rebranded to TVNZ. Designed in-house by TVNZ’s Blacksand, Product and UX teams, TVNZ+ says the rebrand will firmly cement the platform’s position as a comprehensive streaming destination “and much more than the catch-up TV service first launched 15 years ago”.

Marketing director Jonathan Symons said: “TVNZ OnDemand now reaches one million viewers a week. We’re incredibly proud of achieving that milestone, but we want to take things further and connect with more Kiwis each day.

“We saw the opportunity to reimagine TVNZ OnDemand, showcasing the huge variety of content on offer and better reflecting its place in the streaming ecosystem with a new brand identity.

“The rebrand is part of a multi-year digital transformation, as we focus on redesigning TVNZ for a digital future.”

“TVNZ+ is modern and refreshed in its look and feel and is aligned with our position as a market leading, full-service streaming platform offering the very best of local and international content.

“We’re always looking to our viewers for how we can make OnDemand better for them, and there’s a constant theme of the term ‘OnDemand’ not reflecting what we now offer.

“Our audience told us they connected with this new name and that it better highlighted our full streaming offering.

“The rebrand is part of a multi-year digital transformation, as we focus on redesigning TVNZ for a digital future.

“Continuing to invest in online services is key to being able to reach audiences however and whenever they want to watch.