Paramount Finishes Upfront Ahead of Cannes Lions With High Single-Digit CPM Gains

Paramount is joining The CW across the upfront finish line. The company is “virtually done” with upfront negotiations, just ahead of Cannes Lions next week, becoming the second upfront week presenter to wrap talks this year, a source familiar with the matter told Adweek. According to the source, there was strong demand and pricing across…
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