December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

American Eagle Sells Real Clothes Designed by Virtual Stars at NFT Shop

American Eagle Outfitters is taking its physical products to the virtual world through a newly launched NFT store. The retailer is offering eight digital T-shirts and hoodies created by a group of NFT designers, including Little Lemon Friends, Starcatchers and WonderPals. The release comes as merchants experiment with new ways of blending virtual and physical…
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