Special launches The Collective yoghurt campaign

AUCKLAND, Today: NZ yoghurt brand The Collective has teamed up with Special New Zealand on a new campaign that talks about itself “the way their customers do”.

Head of marketing Helen Costello said: “The Collective is one of New Zealand’s most known and loved yoghurt brands, yet no one really knows who they are.

“The new campaign, The One With The Cow On It (TOWTCOI), is set to give instant recognition.

“We have developed an entire creative platform that is straight up and to the point. For over a decade, The Collective has been making dairy fun, with its unapologetic pursuit of ‘Never Boring, No Bull’.

“They aren’t afraid to make mistakes, experiment with flavours, spark debates and re-connect.”

“They aren’t afraid to make mistakes, experiment with flavours, spark debates and re-connect.

Special NZ ECD Stu Mallarkey said: “It’s great to go from stealing my kids Suckies from the fridge to working with The Collective, who are a great bunch of humans and a Kiwi success story.

“We’ve had a heap of fun developing ‘TOWTCOI and loads more planned for the future including some very important yoghurt-based PSAs.”

More to come
The Collective have just added to its range, with Splitz, a yogurt-and-bits combination that makes for the perfect lunch box snack. The snack launched on Monday and is available at Countdown with more stockists to come.

Special will support this launch with a campaign rolling out from 31 July.

The campaign launches this week across retail, roadside, AV, Social and online channels.