Colenso BBDO and Skinny win WARC Grand Prix at Cannes

Colenso BBDO has taken home the WARC Sustained Growth Grand Prix for three years of effective work for Skinny.

Last year, the prestigious WARC Effectiveness Awards launched a partnership with the Cannes Lions Festival of Creativity, to showcase the world’s most effective work at the festival.

The WARC Awards for Effectiveness, in association with LIONS, are the first awards built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder.

Across just six categories, brands are awarded for the commercial impact of their work, with entries requiring financial results and a comprehensively calculated ROI.

Skinny took home this year’s Grand Prix for Sustained Growth. This category requires brands to demonstrate success over at least three years, making it the most challenging effectiveness award to win.

Colenso BBDO’s CSO, Rob Campbell says: “If you’re going to be recognised for the work you do, then being celebrated by the smartest marketers on the planet is about as good as it gets. So yes… we’re absolutely thrilled for Skinny and pretty pleased for ourselves too.”

Credits

Client: Skinny
Agency: Colenso BBDO
Media Agency: PHD
Direct Agency: Platform29

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