December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Manual Deals Just Won’t Cut It For Premium OTT Inventory

Why wouldn’t DSPs want to secure the best possible access to OTT inventory through programmatic while accessing the impression commitments and set pricing provided by direct deals? If DSPs want to compete with more traditional advertising platforms, they will need to do just that, writes Doug Huntington, CEO of FatTail.

The post Manual Deals Just Won’t Cut It For Premium OTT Inventory appeared first on AdExchanger.

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