November 23, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Former Diageo Marketing Veteran Natalie Wills to Chart Booking.com Brand Strategy

With leisure travel returning to pre-pandemic levels and travelers experiencing some headaches as a result, the industry is calling in reinforcements to smooth out the turbulence. Earlier this week, Natalie Wills announced that she’d joined Booking.com as its vp of brand. A veteran executive who’s spent more than 15 years handling brand strategy, marketing and…
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