The Beat Generation

AUCKLAND, Today: Colenso BBDO has launched an AMI campaign with a film that “celebrates our things and the life they enable”.

Marketing manager Jessica Bunker said: “AMI highlights the real value of the things that make up people’s lives, and therefore what it, as an insurer, helps protect.

“We know that by protecting people’s possessions we are also protecting so much more. Your things, your car, your house, your boat … they’re what help you pursue a hobby, a passion, spend time with loved ones or connect to a community.

“So with this campaign [currently on screen], we want to celebrate and protect the things that make up your life. That’s what AMI is in the business of protecting.

“Directed by Joel Kefali, the hero film features New Zealand jazz musician Jean Yern (Ngāti Tamaoho).

“The drums have not only provided her with a means to escape and express herself, they’ve contributed to a lifetime of musical memories.”

“Viewers see the transformative power a drum kit can have on a life – journeying with her from the moment she first discovers this unexpected new passion, all the way to present day.

“The drums have not only provided her with a means to escape and express herself, they’ve contributed to a lifetime of musical memories.”

AMI brand lead Melanie O’Leary said: “The new campaign perfectly demonstrates AMI’s On Your Side brand positioning. We want people to know that we understand the emotional value of what they are choosing to insure with us.”

CREDITS

Client: AMI Insurance
Marketing manager: Jessica Bunker
Brand lead: Melanie O’Leary
Agency: Colenso BBDO
Production Company: Good Oil

Media Agency: PHD