Programmatic

Who Are The Winners – And Losers – If Google Spins Off Its Ad Business?

Google may have a solution to the antitrust regulatory pressure it’s facing from governments around the world: a proactive spinoff. Alphabet, Google’s parent company, is exploring splitting Google’s digital ad business into a separate entity under the Alphabet umbrella, according to a report by the Wall Street Journal. The separate entity would likely include Google’sContinue reading »

The post Who Are The Winners – And Losers – If Google Spins Off Its Ad Business? appeared first on AdExchanger.

AdExchanger