Programmatic

Trainline Taps Wavemaker for Local Impact Across Europe

Trainline, the rail and coach booking platform operating across Europe, has named Wavemaker as its media planning and buying agency across Italy, France and the U.K. Following a competitive pitch, the online booking site–which has seen a growth in demand post Covid-19 restrictions across Europe, especially from American tourists–selected the WPP-owned media company based on…
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