Celebrating the creative capital with new campaign

In a bid to attract more skilled people to Wellington Te Whanganui-a-Tara, WellingtonNZ has teamed up with local businesses to showcase all that the creative capital has to offer as a place to work, live, and play.

The multi-channelled campaign ‘Only in Wellington’ developed in partnership with advertising agency EightyOne, tells the stories of ten businesses, how they embraced the Wellington effect and succeeded.

Chris Bleackley, EightyOne Executive Creative Director says “this was a great opportunity to celebrate the profound effect this city has had on so many people who’ve gone on to do amazing things”.

The campaign includes Joe Harawira of 3 Māori Boys, Rachel Taulelei from Oho, Claire and James Fuller from Hnry, Sonya Williams of Sharesies, Sir Richard Taylor and Tania Rodger of Wētā Workshop, Roman Jewell founder of Fix & Fogg, Lorenzo Bresolin of Scopa and 1154, Jos Ruffell from Garage Project, Wellington On a Plate’s Sarah Meikle, and Delivereasy’s Nick Foster.

“There’s a creative energy and sense of resilience… Whether it’s the people you meet or the places you go, once you embrace the city, you feel it,” say Joe Harawira, founder of 3 Māori Boys. 

Todd Barberel, WellingtonNZ General Manager of Marketing and Communications, says the ‘Only in Wellington’ campaign aims to highlight what is possible in a region renowned for creativity.

“Wellington is full of opportunity, and a special kind of magic,” he says. “It’s a place where you can dream big. A place where you can meaningfully live, work, and thrive.”

“The effect of Wellington Te Whanganui-a-Tara as a place, on its people and communities, has helped fuel business innovation, entrepreneurship and talent growth.”

To make the most of this region known for having a diverse range of industries, WellingtonNZ created a series of tools to support local businesses, including a free digital marketing webinar series Unlocking Digital Marketing, covering everything from retail online sales and digital marketing strategies, to content creation and social media.

‘Only in Wellington’ aims to inspire people of all walks of life. The interviews and stories of these successful Wellingtonians are shared through video and text, for a world-wide audience to explore.

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