Why Cadbury Is ‘Breaking’ Its Own Ads

In a stunt that sounds like it’s straight out of Charlie & The Chocolate Factory, U.K. brand Cadbury has launched two mystery chocolate bars, giving sweet-toothed detectives a chance to win an almost $ 6,000 (5,000 pound) mystery prize if they’re able to guess the flavors. To promote the competition, the Mondelez-owned brand has literally “broken”…
Adweek Feed