November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

The Boot Brand Forced to Start Again After Russia’s Invasion

In February, start-up brand Voylok launched its website. A week later Russia invaded Ukraine. The brand had been working for a year to build an ecommerce platform to sell traditional boots handcrafted in Northern Russia and sold from the U.K. After the invasion, the burgeoning brand became untouchable. It is still fighting to survive five…
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