Infographic: How to Win Gen Z and Millennial Shoppers’ Loyalty

Amid decades-high inflation, all that matters is price, right? Well, not to millennials and Gen Z. Operations management software platform parcelLab surveyed more than 1,000 younger consumers in June and found that their focus on values and sustainability is still very much a factor when it comes to winning (and losing) brand loyalty. Overwhelmingly, these…
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