NAPIER, Today: Hawkes Baydigital agency FizzyPop, launched in May by Tom Young – former head of digital at agribusiness agency Tracta – has recruited Kate Henderson, into its HB team (which includes an art director, digital motion graphics designer, and data specialists).
Tom Young said: “The aim at FizzyPop is to build on through-the-line thinking with a strong digital influence.”
The business prides itself on being number-based, not creative.
“We use economic modelling to assist in identifying problems and the development of media strategies,” Young said. “This approach provides the best return on investment for clients.”
“The business prides itself on being number-based, not creative.”
“Kate will be utilising her innovative streak in an account management role as well as diving into the numbers for SEO and media reporting.
“Kate is also a local Eastern Institute of Technology business graduate, completing her degree with a double major in marketing and management.
“She caught the marketing bug during her internship at a full-service agency [The Lean Hub, Hawkes Bay] and ever since then she has been expanding her skills within the digital space.
“Fizzypop has expanded from three clients to nine, servicing digital strategies, SEO planning, media strategies and international planning and buying.”
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