November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Let us prey (Updated)

MUMBAI, Tuesday: DDB India chief creative officer Rahul Mathew has chosen The Monkeys work for Sky TV House of the Dragon as runner-up in his Bestsads Six of the Best global roundup this week.

“I imagined being in that stadium,” he wrote about the prequel to HBO’s Game of Thrones.


“Just the thought of that huge shadow fly across the turf to those screeching sounds would have me searching my phone to know when the series is releasing.”


“And just the thought of seeing that huge shadow fly across the turf to those loud screeching sounds would have me searching the skies and then searching my phone to know when the series is releasing.”

Rahul Mathew has been honoured at Cannes, Spikes Asia (4 x Grand Prix in three years), D&AD, One Show, WARC, and D&AD.


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