Peek-a-boo!

AUCKLAND, Today: Pitchblack Partners & MBM have created a new game-based campaign for a favourite Kiwi treat – Griffin’s Toffee Pops.

Pitchblack partner Jono Key said: “Toffee Pops are never safe, so Kiwis have been hiding them since forever.

“This has led to ever-more innovative hiding places. Everyone has their secret spot. Some are better than others. Where do you hide yours?

“The campaign rolls out over TV, VOD, social and point of sale and is the first new work since Pitchblack won the account back in March.”

“In this new campaign, we follow a couple who ‘one-up’ each other in a delicious game of Toffee Pops hide & seek.

“I’m not telling you where I hide mine.”

Griffins marketing head Hannah McKee said: “Neither am I!”

The campaign rolls out over TV, VOD, social and point of sale and is the first new work since Pitchblack won the account back in March.

CREDITS

Client: Griffin’s Food Company
Agency: Pitchblack
Production Company: Jetblack
Media: MBM
Sound Design and Music: Liquid
Animation: Creature Post