With the rise of purpose-driven marketing, it’s more important than ever for brands to show up authentically and consistently. Through inclusive products, atypical models, and content marketing, the activewear brand Fabletics has emerged as a leader in purpose-driven marketing. Meera Bhatia, Fabletics’ COO joined Adweek during Commerce Week to share some key lessons from her…
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Here’s the Roundup for the Week Ending January 3
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