December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Why Masculinity Is the Elephant in the Room for Advertisers

“Brands are ignoring the problem. They now feel so uncomfortable depicting men because they don’t know how to depict them–so a lot of men don’t feel seen at all,” said Emma de la Fosse, chief creative officer of ad agency Digitas UK. Speaking at a recent Adweek roundtable, which brought together industry leaders to discuss…
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