Programmatic

Snapchat AR Lenses Unlock HBO’s House of the Dragon

Snapchat is bringing the fire for the premiere of House of the Dragon on HBO Sunday (Aug. 21). A new augmented reality lens to be released by HBO Max Sunday will transform Snapchatters into fire-breathing dragons in selfie mode, while leveraging sky segmentation technology in world view to unleash flying, fire-breathing dragons. HBO Max/Snap Inc….
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