May 3, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Snapchat AR Lenses Unlock HBO’s House of the Dragon

Snapchat is bringing the fire for the premiere of House of the Dragon on HBO Sunday (Aug. 21). A new augmented reality lens to be released by HBO Max Sunday will transform Snapchatters into fire-breathing dragons in selfie mode, while leveraging sky segmentation technology in world view to unleash flying, fire-breathing dragons. HBO Max/Snap Inc….
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