May 3, 2024

Programmatic

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Oracle Advertising Misread The Crystal Ball; Streaming Takes TV’s Crown

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Did The Oracle Get It Wrong? Is it time to call it on Oracle Advertising?  The group had painful layoffs this summer and has fallen behind rivals, Insider reports.  Oracle spent $ 4 billion to package BlueKai, Datalogix, Moat and more into what’s nowContinue reading »

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