December 25, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

This Lenovo Campaign Takes a Peek Into the Lives of ‘Digital Seniors’

The Covid-19 pandemic has sparked a sharp increase in tech usage among older adults. Still, access has remained an ongoing issue. With many embracing a larger technological sphere, questions have arisen about how tech and advertising companies traditionally aimed at younger target demographics can accommodate a changing market. Leaning into statistics that show older adults…
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