Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Spam And Regs Google submitted a proposal to the...
Month: August 2022
Tony the Tiger may be "gr-r-reat" at promoting Frosted Flakes from Kellogg's, but how will he fare as a gamer...
Looks like AppLovin’s attempt to wedding crash Unity’s planned merger with ironSource isn’t going to work. On Monday, Unity’s board...
Advertisers new to CTV often approach streaming buys the same way they approach linear: By focusing on large-scale inventory from...
Guest column byAshley TsaiHead of Analytics“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on...
Skin care brand EOS took a gamble last year when it based an entire product and marketing strategy on a...
Waze, which was acquired by Google in 2013, now has 140 million monthly active users across the globe. Waze does...
AUCKLAND, Monday: The NZME has unveiled a “new-look makeover” of the Herald on Sunday which will include a new insert...
WELLINGTON, Today: “Dear Ed,” writes Georgia Bailey-Murdoch; “I am a social media account manager at social media management company Blackjet...
Driving over two-thirds of customer loyalty, companies are increasingly recognizing the power of the consumer experience as a brand differentiator....