December 26, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Bloomingdale’s Creates Futuristic Virtual Store to Celebrate 150th Anniversary

Bloomingdale’s is celebrating its 150th birthday with a futuristic concept that its namesake founder would have had a hard time imagining in 1872. The department store has partnered with Emperia, a virtual reality startup, to roll out a sleek new digital store in commemoration of the milestone anniversary. Customers can wander online through a shop…
Adweek Feed