Wendy’s is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon Cheeseburger. The brand enlisted former college football star (and current NCAA commentator) Reggie Bush to lead the play for the temporary menu item. Wendy’s debuted the specifically descriptive, if awkwardly…
Adweek Feed
In a world where nearly everyone is always online, there is no offline.
More Stories
Warner Bros. Discovery CEO David Zaslav Receives $51.9 Million Pay Package for 2024
TikTok Fave Duolingo Boosts YouTube Shorts Viewership 430% in One Year
Streaming Ratings, Week of March 10: Disney+ Sails to the Top Courtesy of Moana 2