November 2, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

Wendy’s Returns Something Important That Was Taken From Reggie Bush

Wendy’s is going all in on college football season in a campaign whose goal is to highlight the limited reintroduction of the Pretzel Pub Bacon Cheeseburger. The brand enlisted former college football star (and current NCAA commentator) Reggie Bush to lead the play for the temporary menu item. Wendy’s debuted the specifically descriptive, if awkwardly…
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