Programmatic

Forget AVOD Vs. SVOD – Now It’s Time For ‘HVOD’

A podcast interview withSarah LewisGlobal Director, CTVDespite Netflix’s many protestations over the years that it would never introduce advertising on its platform, it’s not surprising that Netflix changed its tune this year. Even the king of SVOD has to live in reality. Consumers increasingly want the option of free ad-supported content, says Sarah Lewis, globalContinue reading »

The post Forget AVOD Vs. SVOD – Now It’s Time For ‘HVOD’ appeared first on AdExchanger.

AdExchanger