Netflix Will Have Ads, And Other Predictions From Top TV Ad Chiefs

AdExchanger |

Netflix will inevitably need ads, predicted Jo Ann Ross, CBS’ president and chief advertising revenue officer, during a fireside chat at AdExchanger’s Industry Preview on Thursday. “Maybe they’ll offer a lower-cost version of their service [or a different model],” she said, “but if they’re spending that much money [on content], they will look for waysContinue reading »

The post Netflix Will Have Ads, And Other Predictions From Top TV Ad Chiefs appeared first on AdExchanger.

Read more

Hulu Ad Revenue Surpasses $1 Billion, Subscriber Base Grows 40% YoY

AdExchanger |

Hulu closed 2017 on a high note. Hulu’s advertising revenue crossed $1 billion for the first time in 2017, the company revealed Tuesday. Underpinning its ad momentum was the growth of Hulu’s subscriber base, which increased 40% year over year from 12 million paid subscribers in 2016 to 17 million in 2017. Those figures includeContinue reading »

The post Hulu Ad Revenue Surpasses $1 Billion, Subscriber Base Grows 40% YoY appeared first on AdExchanger.

Read more

How Streaming Video Service Crunchyroll Strikes A Balance Between Subscriptions and Ads

AdExchanger |

For video service Crunchyroll, finding the right mix of ads and subscriptions is critical for ensuring long-term success in the OTT space. That strategy also includes a range of alternative revenue streams, such as offline events and ecommerce. But before it could effectively monetize, Crunchyroll built a scaled audience by catering exclusively to Japanese animeContinue reading »

The post How Streaming Video Service Crunchyroll Strikes A Balance Between Subscriptions and Ads appeared first on AdExchanger.

Read more

Nielsen Aims To Fill In The Blanks Around Ad-Free Viewing On Netflix

AdExchanger |

Although Netflix’s audience is large (and growing), it’s notoriously hard to measure. Nielsen hopes to remove some of the difficulty gauging audience viewership in ad-free environments like Netflix with its launch Wednesday of a syndicated measurement service called Nielsen Subscription Video On Demand (SVOD) Content Ratings. Eight networks and studios, including A&E, Disney-ABC, Lionsgate, NBCUniversalContinue reading »

The post Nielsen Aims To Fill In The Blanks Around Ad-Free Viewing On Netflix appeared first on AdExchanger.

Read more

Walmart’s Vudu Taps SpotX To Better Target Video Ads

AdExchanger |

Beginning Monday, Walmart’s streaming video service Vudu will monetize inventory programmatically through an exclusive deal with the video ad server SpotX. Vudu’s ad-supported offering – an on-demand video library called Vudu Movies On Us – launched a year ago. Ad sales, however, were mostly handled on a reserved basis through conventional I/Os by the videoContinue reading »

The post Walmart’s Vudu Taps SpotX To Better Target Video Ads appeared first on AdExchanger.

Read more

IBM Quietly Builds Its Video Cloud

AdExchanger |

Like its competitors, IBM is acquiring and building a video stack. Instead of focusing on media execution, however, IBM is using Watson and data analytics to improve the relevancy of video content, ads and delivery models. “In ad-supported video, how do you make ultra-targeted ads tailored down to the individual for customer acquisition?” said David Mowrey,Continue reading »

The post IBM Quietly Builds Its Video Cloud appeared first on AdExchanger.

Read more