March 29, 2024

Programmatic

In a world where nearly everyone is always online, there is no offline.

BET Taps Talent, Greenfly’s Media Sharing Platform to Back Its BET+ SVOD Service

Television network BET was looking for a cost-effective way to promote BET+, the subscription video-on-demand service rolled out by BET Networks and Tyler Perry Studios in September 2019, so it turned to its most ardent advocates: its talent and fans. BET+ director of social media Crystal Johnson said in an email, “Social media promotion is…
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